Miz Mooz Shoebox Redesign
Modernized Packaging Redesign to Elevate Brand Experience: Led the redesign of the iconic Miz Mooz Shoebox (2024) that involved a full revamp of graphic design elements while staying true to the brand identity standards.
Reduced cost, waste, and environmental impact by switching to eco-friendly materials. Redesigned box format to be more efficient for global warehouse teams when packing orders.
original box:
goals:
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reduce cost & waste, switch to eco-friendly materials
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define printing standards for production across factories worldwide
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update box format to attach lid for more efficient folding & packing
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include care instructions inside box lid instead of using postcard inserts
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reduce black/orange halloween vibes & add some new york city flair
- initial mockups -
*we later switched the care instructions placement so that all color printing was on the outside of the box, drastically reducing costs.
